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Web Programming
W.A. Fisher Interactive employs cutting-edge programming to develop websites that are user-friendly, powerful, flexible, and easy to update. At the core of our sites is PHP (Hypertext Preprocessor), a general purpose scripting language used to create dynamic Web pages. PHP allows us to create sites that include content that can be customized by the user according to his or her needs. PHP is also the basis of our CMS (Content Management System) that enables our clients to update most content on their site without requiring them to learn any complex programming languages.
In addition to Web server technologies, W.A. Fisher Interactive uses web client technologies like JavaScript, Macromedia Flash, Cascading Style Sheets (CSS) and XHTML. When used together correctly, these Web technologies can improve your website visitors' experiences as they return again and again.
Understanding that the best website in the world isn’t much good if nobody can find it, we employ search engine-friendly programming that includes search-friendly urls and comprehensive optimization tools programmed into our CMS.