Social Media Marketing
According to Wikipedia, Social Media Marketing is “a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a collective group of Web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).”
Led by Facebook and Twitter, social media has enjoyed explosive growth over the last couple of years. As a result, marketers are scrambling to get their brands on the social media grid to create a buzz about their company that can proliferate across the Web. While you can purchase ads on some social media sites, the preferred strategy of most of our clients has been to create their own blogs, posts and tweets to create a conversation with their customers, and build a fan or follower base that can grow virally throughout the social grid.
W.A. Fisher Interactive has been a leader of social media marketing, primarily in the tourism market. We help our clients create and distribute content through facebook, blogs, twitter, YouTube and other social media.
Contact us today to inquire about a social media marketing campaign from W.A. Fisher Interactive.
Click here to view samples of W.A. Fisher Interactive social media marketing