Search Engine Optimization

Search Engine Optimization (SEO) is a combination of alterations to the programming and content of a website to make it more accessible to the search engines for various terms or phrases. SEO is a long term strategy to increase traffic from the search engines to your site. The following is a brief explanation of the SEO process we follow at W.A. Fisher Interactive.

First we develop a list of keywords/phrases based on what it is you have to sell. Then we do some research to find out other relevant terms and to help determine which phrases are actually being searched most frequently. We would then run a search engine ranking report to determine how well your website performs for each of these keywords/phrases - ranking each for each major search engine or telling us if your site is not ranking in the top 30. The way to look at is this: if you do not rank in the top 30 for any term, your site is essentially invisible to anybody searching under that term. A very important thing to remember about search engines is that people normally search generically, meaning they search for a product or service they are looking for rather than a brand.

After we run the search engine ranking report for a benchmark measurement, we start the process of optimizing the site for those keywords for which we need to make improvements. The back end, or programming things, we do for SEO is changing page titles, addresses, descriptions and keywords to include the terms we are targeting. This helps, but is far less important than the actual html text content on your site. Therefore, we also edit the text on various pages of a site to make sure that targeted keywords/phrases are included in text and links in sufficient frequency and prominence to improve search engine ranking. Search engines like google prioritize in a hierarchal manner. They look at your home page first, with each layer of sub pages getting less rank. They also place greater emphasis on headlines (any large text) and read from top to bottom. So a large heading at the top of a page will have much greater weight than using the same term buried in the text at the bottom of a long page.

You cannot buy search engine rankings. The only way to improve your rankings is to have more relevant material on your site than your competition.

At W.A. Fisher Interactive we offer a basic SEO package starting at $1,500 that includes one-time optimization of html content, page titles, descriptions and metatags for up to 10 keywords and 10 different Web pages. The package also includes a benchmark and follow-up Search Engine Ranking Report to measure the results.

Contact us today to find out how W.A. Fisher can improve your search engine rankings.