- The best media for travel/tourism
- There are so many media alternatives available for travel/tourism marketing, it makes me wonder - what if I had to recommend just one? Would I go with the high impact of TV, the niche approach of travel magazines, behaviorally targeted banner ads, e-blasts, SEO? Well, for my money I would...
- Pay by the click, not the impression
- My last post raised the argument that given just one media to choose for travel/tourism marketing, I would choose sponsored listings or pay-per-click (PPC) advertising. That post further discussed how PPC ads tend to give the lowest cost per inquiry as compared to other media. The second part of my argument...
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