E-mail marketing is a form of direct marketing which uses electronic mail to communicate to an audience. E-mail marketing is popular with advertisers because it is immediate, less expensive than direct mail and is easy to track.
While many advertisers use e-mail to legitimately and effectively communicate with existing customers, many other companies abuse the medium by sending unsolicited bulk e-mails known as spam. Spamming is illegal in the US and is subject to considerable fines or even prison terms. Short of those consequences, any company accused of spamming runs the risk of having their site and e-mails blacklisted or blocked on the Web.
The key component to a legitimate e-mail marketing effort is opt-in or permission marketing. By opting in, the customer effectively gives the advertiser their consent to receive e-mail communications from them. W.A. Fisher Interactive uses e-mail marketing programs such as Constant Contact or Campaign Monitor to manage lists of customers and contacts who have opted in, to compose and send e-mails to that list, and accurately measure the results.
Contact us today to inquire about an e-mail marketing campaign from W.A. Fisher Interactive.