Website Marketing

You have your custom website design, everything is working correctly (you've tested every day for the last month to be sure), but you just aren't getting traffic or sales. What's wrong? The problem is that nobody knows how to find your website! Sure, you're listed in the top search engines, but under your most relevant key terms your listing is at best on page 20! Let us help you with your predicament. Our skilled staff will review your website and suggest ways of improving its search engine visibility to increase traffic to your website.

The first step in website marketing and search engine optimization is to determine who you want to draw to your website. We will consider such issues as geography, demographics and psychographics to determine who your customers are and how we can best reach them online. Once your audience has been defined, W.A. Fisher Interactive can begin optimizing your website for online marketing strategies and search engines.

The next step is to decide what key terms are suited for your website's content. This is based on what terms you currently use, what you think should be used, and what terms may be frequently used by internet search engine users. When completed, we will start to rewrite the text for the pages to be optimized, using the terms where they will have the most effective results while keeping it "readable" by human users as well.

Search engine optimization is an on-going procedure. You may do well when the initial optimization is complete, but to keep doing well (or maybe just better than your competition), adjustments may need to be done. Search engines change how they rank pages and other websites may start competing with your website and its key terms.

To maximize the benefit of optimization, we'll follow up with comprehensive search engine submissions. You've probably seen those ads (even in your email) that tell you where to go to submit your website to 500,000 search engines - don't waste your time. More than 90% of internet searches are conducted on the top ten search engines, so we focus our energies and your money only on those search engines and directories that will produce real results. Our search engine and directory submissions are successful because they are result-oriented, well planned and well executed.

Website optimization and search engine submissions aren't the only ways you can market your website! W.A. Fisher Interactive can recommend and implement strategies for banner ads and reciprocal links, and our advertising and printing divisions can produce entire advertising campaigns utilizing other media such as print advertising, direct mail and broadcast media. Let us help you find out what you need to be successful!